Exclusive Resort in West Indies | Medical / Pharmaceutical Company |
Ski Company | Ivy League University | Professional Athletic League
Client goal:
To tie in the local culture with a visitors experience at the resort
Challenge:
Work with resort staff and develop a design concept for creating this atmosphere in a subtle and classy manner.
Solution:
ADKPromos identified local artists, and had these artists create designs to be used on the products. These works of art were used in the hotel on items such as table covers, tote bags, beach towels, and nice quality shirts. The art was both locally created, and was illustrative of life in the West Indies. The products were used in the resort’s restaurants, gift shops, and guest rooms. Some items were also available for sale through the resort’s online retail shop.
Client goal:
Creation of an effective marketing strategy for the release of a new product to a targeted medical audience.
Challenge:
To implement a program utilizing promotional products to showcase the new product and its capabilities to a targeted professional audience.
Solution:
A two phase marketing strategy was utilized. Phase One involved the creation of a tool kit to support the product release utilized during doctor office and hospital visits. ADKPromos created a line of products for the reps to leave with potential customers introducing preliminary information on the product , along with logoed office related items that were highly visible. Such items provided to the reps include clip dispensers, writing instruments, a counter mat, and post-it notes.
In Phase Two of the project, we designed the package in which a sample of the new product was sent to the hospitals and offices recently visited by our reps. The sample product was delivered in a specially designed case that carried both the company logo and the new product branding to correspond with the products previous left by the rep. Inside of the case was information on the device, as well as contact information for reaching our client; screen printed on a custom shaped computer mouse pad.
Client goal:
Increase retail traffic and develop items that will encourage repeat visits.
Challenge:
Evaluate demographics of buyers at the retail shops, and develop items that will encourage repeat visits.
Solution:
A line of products was developed to serve as a souvenir reminder of the customer’s time vacationing at the ski resort. Research was conducted to identify items frequently used by the skier once the skier returns home. ADKPromos found that kitchen merchandise such as coffee mugs were used with the highest frequency, and accordingly, we created a full line of mugs and glassware that presented colorful images of the ski center, the mountain, and ski trails. Additionally, new designs were offered each season, and these designs complemented those of past seasons…thus, encouraging the retail customers to return to the ski shops and build their “sets”. Finally, we were able to generate greater sales for the resorts through the introduction of small ticket accessories; such as full color magnets, card decks, and assorted gifts that carried the theme of the mountains and ski trails to potential customers’ homes.
Client goal:
To create a significant increase in fundraising from Alumni whom had graduated within the last ten years.
Challenge: 3 Stages
1. Create a marketing vehicle to communicate the fundraising goal to targeted alumni.
2. Maintain awareness of fundraising goal through the creative use of promotional items distributed throughout duration of fundraising campaign, and at large fundraising event.
3. Develop products to correspond with each of eight levels of donation.
Stage 1.
We created a full color postcard showing a beautiful scene from campus. Contained on the postcard was the announcement of the fundraising goal the dates and details of Reunion Week. This postcard carried a colorful customized magnet in the shape of the school mascot for prospective donors to place on their refrigerators. Additionally, one month before the Reunion, a single etched wine glass (sporting the college seal) was mailed to all alumni registered for Reunion Week. Packaged in each wine glass was a letter that served as both an invitation to an annual Reunion Week clambake as well as a coupon for a matching wine glass that all alum would receive at the event.
Stage 2.
The second stage was the clambake, where the wine glass was presented along with a tote bag. These tote bags were designed utilizing the same full color campus scene as the original postcard and served as a convenient way to carry the wine glass home. Inside each tote bag was a pen, memo cube, and t-shirt; all with a message reinforcing the fundraising effort and goal.
Stage 3.
On display at the clambake were examples of gifts that would be given to donors for specifically defined levels of contribution. These gifts were distributed upon completion of the fundraising challenge to recognize alumni efforts.
Client goal:
Maximize sponsor dollars and media coverage, while providing fans with an unforgettable experience.
Challenge:
Produce a line of products that maximizes advertising dollars and helps booster the live athletic atmosphere for those at the venue.
Solution:
We developed a line of products that are highly visible on a tv screen. Our most popular item is the Thunderstix. Not only are they highly visible, but they instill crowd spirit and make noise when banged together. Beach balls printed with the sponsors’ logos are hit around in the stands for fans to enjoy. Rally towels can also be waved cheering on a favorite player. Finally, product giveaways ensure fans go home happy and remember event sponsors. Some of the products we have used include lanyards, frisbees, water bottles, visors, tee shirts, fans, beach balls, pompoms, megaphones, beach towels, and magnets.